Description

• Maintain and improve upon the occupancy level and revenue production of the community, to include supervising the sales process and completing all activities required to market the organization.
• Represent Westminster Canterbury in the community as appropriate and serve as corporate spokesperson.
• Provide support to the Marketing department as needed to ensure an efficient sales process.
• Develop programs aimed at promoting and developing understanding of the services and ministry of Westminster Canterbury.
• Develop advertising, printed materials and manage the website to market Westminster Canterbury, as well as other special programs, and direct the distribution of such materials.
• Develop and manage Social Media Plan for regular communication to residents, families, employees and partners to maintain positive flow of messages as required to support the mission of WCL. 
• Support the marketing aspect of employee recruitment and retention efforts in collaboration with Human Resources team as needed.
• Develop and produce The Chimes newsletter and the annual report.
• Manage and maintain Marketing and Development budgets.
• Implement fund development strategies and targets that align with Westminster Canterbury’s strategic plan and mission.
• Manage a positive, productive working relationship with the Foundation Directors, working with its committees to steward gifts and cultivate new donors.
• Plan, direct and administer the activities of the Development Office.
• Produce effective donor appreciation and cultivation programs and events.
• Produce fundraising appeals and supporting materials to promote program goals.  
• Develop and produce annual newsletter, The Vision, in conjunction with the Marketing team.
• Manage information about the WCL Foundation on the WC public and resident websites.
• Manage and support the work of the Employee Education Committee in conjunction with Human Resources to distribute educational assistance to team members and promote other assistance opportunities.
• Manage the execution of a capital campaign (if required) with the support of the Foundation Board and the WCL Board of Trustees.
• Ability to work in a team environment, a willingness to be flexible, strong attention to detail and a desire to work with the senior population.
• Perform other related duties incidental to the work described herein.

Requirements

• BA or BS Degree in marketing, business, or related field from an accredited college or university
• National Planned Giving Institute graduate or ability to earn certificate

• Prefer candidate with senior living or healthcare marketing experience
• Five years in development and/or public relations experience
• Ability to work in a team environment, a willingness to be flexible, strong attention to detail and a desire to work with the senior population.
• Marketing and Public Relations experience
• General fundraising techniques
• Planned giving
• Estate planning