The LeadingAge Virginia Career Center

Vice President of Marketing & Development

Spotlight Preferred Diversity Focus
Westminster Canterbury of Lynchburg
Lynchburg, Virginia, United States
29 days ago


Westminster Canterbury of Lynchburg, a not-for-profit continuing care retirement community, presents an exciting opportunity for a marketing and development professional to lead an aggressive marketing and fundraising program for our community. Westminster Canterbury seeks to build and support a community that provides a continuum of care for seniors, focusing on a high quality of life, a full spectrum of services, and a commitment to dignity, compassion, and respect for all.
Working closely with the president and various Board committees, the Vice President (VP) will be engaged in the planning and execution of all marketing efforts including public relations, marketing and sales to ensure full occupancy of the community. Additionally, the VP will be responsible for the planning and execution of all fundraising efforts including solicitation and stewardship of major gift prospects. The VP will devise and implement successful strategies for achieving fundraising goals including major gifts, special events, annual campaign and the like. 
  • Maintain and improve upon the occupancy level and revenue production of the community, to include supervising the sales process and completing all activities required to market the organization.
  • Represent Westminster Canterbury in the community as appropriate and serve as corporate spokesperson.
  • Provide support to the Marketing department as needed to ensure an efficient sales process.
  • Develop programs aimed at promoting and developing understanding of the services and ministry of Westminster Canterbury.
  • Develop advertising, printed materials and manage the website to market Westminster Canterbury, as well as other special programs, and direct the distribution of such materials.
  • Develop and manage Social Media Plan for regular communication to residents, families, employees and partners to maintain positive flow of messages as required to support the mission of WCL. 
  • Support the marketing aspect of employee recruitment and retention efforts in collaboration with Human Resources team as needed.
  • Develop and produce The Chimes newsletter and the annual report.
  • Manage and maintain Marketing and Development budgets.
  • Implement fund development strategies and targets that align with Westminster Canterbury’s strategic plan and mission.
  • Manage a positive, productive working relationship with the Foundation Directors, working with its committees to steward gifts and cultivate new donors.
  • Plan, direct and administer the activities of the Development Office.
  • Produce effective donor appreciation and cultivation programs and events.
  • Produce fundraising appeals and supporting materials to promote program goals.  
  • Develop and produce annual newsletter, The Vision, in conjunction with the Marketing team.
  • Manage information about the WCL Foundation on the WC public and resident websites.
  • Manage and support the work of the Employee Education Committee in conjunction with Human Resources to distribute educational assistance to team members and promote other assistance opportunities.
  • Manage the execution of a capital campaign (if required) with the support of the Foundation Board and the WCL Board of Trustees.
  • Ability to work in a team environment, a willingness to be flexible, strong attention to detail and a desire to work with the senior population.
  • Perform other related duties incidental to the work described herein.


Educational Requirements
  • BA or BS Degree in marketing, business, or related field from an accredited college or university
  • National Planned Giving Institute graduate or ability to earn certificate
Work Experience     
  • Prefer candidate with senior living or healthcare marketing experience
  • Five years in development and/or public relations experience
  • Ability to work in a team environment, a willingness to be flexible, strong attention to detail and a desire to work with the senior population.
  • Marketing and Public Relations experience
  • General fundraising techniques
  • Planned giving
  • Estate planning
Westminster Canterbury of Lynchburg is committed to best practices for infection control; therefore, we will require all team members to receive the influenza and COVID-19 vaccines. 
Interested candidate should apply online and submit a cover letter with salary requirements along with a resume to Kathy Bradley, Director of Human Resources by June 19th.  

Job Information

  • Job ID: 63665558
  • Location:
    Lynchburg, Virginia, United States
  • Position Title: Vice President of Marketing & Development
  • Company Name For Job: Westminster Canterbury of Lynchburg
  • Job Function: Vice President
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Min Experience: 2-3 Years
  • Required Travel: 0-10%
  • Salary: $100,000.00 - $115,000.00 (Yearly Salary)
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